White hat vs grey hat vs black hat SEO

If you are a business man, I am sure that you have heard of SEO many times before. Even right now, you are probably looking for SEO services Stevenage, no? Anyway, you may have read a lot or not so lot about SEO and you heard terms white hat SEO, grey hat SEO, black hat SEO, etc … right? Confusing, I am sure but in this article, I will talk about what they all are so you have no more confusion.

  • White hat SEO – this is by far the most legit SEO there is. Actually, it is so legit and all that it does not work in most cases. Well, it works but it takes bloody long time. White hat may take months, if not years to come into effect … unless you are very creative and do something that is worth media attention. Press releases, link baits and most guest posts are white hat SEO. If you grab media attention and hundreds of magazines and high quality sites start talking about you, consider white hat SEO campaign done.
  • Grey hat SEO – this is what most legit marketers do. This is the type of SEO that provides relatively fast results (1 – 6 weeks) and is relatively safe (won’t penalise your business site). These are strategies that even big brands use. Some guest posts can be grey hat SEO. However, grey hat SEO is mainly blog posts and web 2.0 links that have great quality content that are very readable, unique and original with some images.
  • Black hat SEO – if you run a business, stay away from black hat SEO. These are strategies that rank websites very quickly for a very short term – sometimes, you can get high rankings in competitive niche within a few days for one day. Usually, this is done by those who actually know all the pros and cons of and they take advantage of it.

That being said, if you run a proper business, stay away from black hat SEO – use grey hat SEO. That is what I would do.